Sony will unveil a new DSLR camera on Wednesday September 10th, according to a PCWorld/MACWorld report. Likely to be the 24.8 megapixel, full-frame professional DSLR camera that was shown in prototype form at PMA back in February (pictured), the new Alpha camera will be announced at a Sony event in Tokyo.

Website: PCWorld – Sony, Panasonic to Unveil New Digital SLRs Next Week

Update! A series of leaked magazine adverts have revealed the name and some of the key specs of the new Sony DSLR.

It will be called the A900 (no surprise there), and will feature: 24.6 megapixel Full Frame Exmor CMOS Sensor, Dual BIONZ Image Processing Engine, Intelligent Preview, 100% Viewfinder, 0.74x Magnification, 3.0”, 921K-out Hybrid LCD, 9-point Centre Dual-cross AF (with f2.8 sensor and wide-area 10-point assist), 5 fps Continuous Shooting, SteadyShot INSIDE

Source: feeds.feedburner.com