Monterey, CA–Visan showed its RocketLife technology for creating photo books and merchandise at the 6Sight conference in Monterey, CA. RocketLife can be implemented in photo Web sites by any individual or organization that wants to allow friends or customers to order books and other items featuring images hosted on the site. Visan’s RocketLife technology currently powers Kodak’s Custom Creations software, one of Popular Photography’s 2007 POP Award winners.

RocketLife allows users to set up an “instant storefront” as a new site or part of an existing site. The RocketLife system also handles all aspects of photo merchandise sales, from creation and production to sales fulfillment. The technology provides customers with tools for automatically creating and customizing photo merchandise, and displays photo-realistic 3D renderings of the final products. For photo books, RocketLife automatically lays out the group of photos selected by the customer, and then allows the customer to make adjustments to the layout as desired. RocketLife uses a “smart arrangement” technology to design the layouts. It analyzes photo metadata and image content in order to group photos thematically and apply effects and design elements. The RocketLife photo merchandise storefront and 3D display is also optimized to be viewed and used on mobile devices.

Visan charges resellers $395 to create a branded Web site that implements RocketLife technology and provides print and photo merchandise fulfillment — a package designed to appeal to clients such as event photographers who want to expand the range of photo items they offer to customers on their Web sites. The company is also currently exploring partnerships with online social networking sites and photo sharing and gallery sites. It hopes to work with sites that will integrate the RocketLife photo merchandise creation tools into their users’ online photo galleries, allowing visitors to order merchandise, as well as giving users a way to easily create items with custom photo layouts, such as brochures and catalogs.

You can give the new technology a spin for free on Visan’s RocketLife Web site or in Kodak’s Custom Creations downloa.

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